A visual story to match the overall vibe
From Doodles To Identity
A brand identity is the whole package. The look, the feel, the overall vibe of who you are as a business.
We work with our clients to help define that vibe and translate it into a visual story. We’ll brainstorm with you on color, font, and design direction until we come up with distinct and recognizable as your voice and your style.
”Design is the silent ambassador of your brand.”
-Paul Rand
OUR CREATIVE PROCESS
01.
Discovery Call
We begin first with a discovery call to pinpoint the look and aesthetic of what your brand is all about. We’ll then take our time to research similar visuals to match and present them to you for feedback.
This deck included a few different groupings - soft & sophisticated, bold & modern, and illustration integration. We include sample mood boards and proof of concept.
02.
Sketch & Design Time
Once we have a better idea of what designs resonate with your brand, we get to working!
We’ll sketch, tweak, and try all sorts of things to see what works. And then we present them to you to see which ones pop out the most.
03.
Integrate the artwork
After initial sketches are selected and a font story and color story are selected, we get working on a proof deck. It helps to see what your logo or brand looks like on business cards or stationary or podcast covers.
We’ll prep designs that fit you - whether that’s YouTube banners or a new sweatshirt design, we mock it up so you can visualize it in action.
In the end you’ll get a style guide with all your colors, fonts, and branding specs in one place. And then you’ll be good to go to make lots of content!
Check out some of our case studies
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What's the Yous?
Yousra came to us needing a full brand identity for her new podcast that she was launching. We helped her create a look, a vibe, a color story, and a podcast cover.
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K-POP CRASH COURSE
Over the past few years, our tiny little k-pop reaction channel became so much more - a YouTube channel, a Patreon, a merch line, and its own little community of ROOMIES.
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